The Portland Trail Blazers have announced a new partnership with Shift4 (NYSE: FOUR), the leader in integrated payments and commerce technology, to enhance the fan experience on game day. The partnership officially tips off this spring with the technology fully integrated prior to the 2025-26 NBA season.
Shift4’s payment technology will fully integrate into transactions at Moda Center and Veterans Memorial Coliseum. The new technology will power point-of-sale concessions transactions at both venues, including the frictionless grab-and-go stands, providing a fast and seamless purchasing experience for guests.
“We’re excited to partner with Shift4 to bring their innovative integrated payments and commerce technology to the Rose Quarter,” said David Long, Vice President of Digital and Innovation, Portland Trail Blazers and Rose Quarter. “We are always looking for ways to enhance the fan experience and their technology will help us provide fast concessions transactions across our campus so that fans can spend more time in their seats enjoying a game or concert.”
FOUR shares began Thursday down a dime to $-$96.35.
