Unity Software shares are riding high Thursday since Keith Gill, better known as the viral meme stock trader Roaring Kitty, cryptically posted a GIF that many traders believe references the video game technology company.
The GIF depicts comedian Dave Chappelle impersonating musician Rick James in a 2004 episode of “Chappelle’s Show.” The episode “The Love Contract & True Hollywood Stories: Rick James,” makes light of Hollywood tales involving James—one of which includes a reference to his 1983 song, “Unity.”
Traders connected the dots—whether or not they were actually intended by Gill—and shares of Unity Software, the firm behind the popular Unity software engine that powers countless games, gained more than 8% during pre-market trading.
Gains extended once markets opened, and Unity—which trades on the NYSE as under the U ticker—is now priced at $24.38, a nearly 9% gain.
It wasn’t just the traditional markets that saw a boost from Roaring Kitty’s most recent post on X (formerly known as Twitter), which has now garnered more than 2.5 million views. The post also appears to have impacted the meme coin market, sending a Unity-inspired meme coin on …
