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- Coinbase acquires Spindl to enhance user distribution in the onchain economy.
- Spindl, founded by a former Facebook ads team member, will operate under Coinbase’s Base network.
- The acquisition aims to connect onchain builders with a broader user base, supporting Coinbase’s goal of one billion onchain users.
- Integration with Spindl will maintain open standards for a fair and inclusive ecosystem.
Coinbase has announced the acquisition of Spindl, an onchain advertising and attribution platform, as part of its strategy to support developers and enhance user distribution within the onchain economy. This acquisition aims to address the challenges builders face in finding quality users and distribution channels.
Spindl, founded by Antonio Garcia-Martinez, a former member of the Facebook ads team, has been focused on rebuilding the ad tech stack onchain since its inception in 2022. The platform will now operate under Base, Coinbase’s blockchain network, and will continue to support its existing customers without interruption.
Coinbase’s acquisition of Spindl is part of a broader effort to accelerate the adoption of onchain applications and bring more users into the onchain ecosystem. By integrating Spindl’s technology and expertise, Coinbase aims to enhance the visibility and reach of onchain builders, connecting them with both Coinbase users and the wider onchain economy.
The integration of Spindl into Base is expected to maintain open standards for publishers and advertisers, ensuring a fair and inclusive ecosystem. This move aligns with Coinbase’s ambitious goal of bringing one billion users onchain by supporting developers who create onchain applications.
For more details on the acquisition, visit the official announcement here.
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