Betting dates back several centuries. When early bookmakers opened, they started accepting bets on boxing and horse racing. Since then, the industry has expanded, and now, in the era of the Internet, everything has gone online. Alongside the biggest sports betting wins, you’ll find enormous losses. The nature of gambling showcases that 100% success is…
Online gambling has come a long way. I still remember the early 2000s when online poker looked like a bad Windows screensaver. Then mobile casinos took over, making it possible to bet anytime, anywhere. And now, there’s VR gambling, promising a virtuality-driven “real casino” experience without the flight to Vegas. I put on a headset,…
Most people don’t bet on underdogs. And why would they? The favourite is the favourite for a reason. Statistics, experts, odds — everything points to them winning. But every now and then, the underdog flips the script and turns a $50 bet into a massive payday. I have been on both sides of this. I’ve…
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It’s finally here…the final game of the 2024 NFL season and the two teams that will battle for a Lombardi Trophy do not come as much of a surprise. The defending Super Bowl champion Kansas City Chiefs get a rematch of Super Bowl LVII as they take on the Philadelphia Eagles. For the Eagles, they…
Technologies Making Game Streaming More Accessible Cloud gaming has revolutionized the way players access and experience video games. Instead of relying on powerful hardware, cloud gaming services allow users to stream high-quality games directly to their devices, whether it’s a PC, smartphone, tablet, or smart TV. One of the key technologies driving this transformation is…
Read More “The Future of Cloud Gaming: Should We Say Goodbye to Consoles?” »
Picture this: You’re scrolling through an online casino, just killing time, when a flashy banner grabs your attention —”50 FREE SPINS! No deposit needed!” First thought? This feels too good to be true. But a second later, you’re clicking in. Curiosity wins, and logic takes a coffee break. Here’s the thing — free spins aren’t…
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Ever placed a bet on a newly managed team, thinking this is it, they’re gonna turn it around — only to watch them fumble through 90 minutes like they just met each other in the parking lot? I have. And I’ve also seen sides pull off shock wins right after a managerial change, leaving bookies…
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I meant to write this blog post some time ago, but hey, better late than never! Throughout 2023, a lot has gone on in the fight game, such as the growth of crossover boxing, creators continuing to gain leverage with hardcore supporters, Search Engine Optimisation evolving across different avenues and much more that we’ll dive…
Whether you’re a fighter, a combat sports brand or a fight promotion, it’s important to consider how other sports promote themselves via content. The reason is that sport is more than just sport; it’s an entertainment business which is focused on placing bums on seats and its assets, drawing as much attention as possible. For…
Read More “What marketing lessons can the fight game learn from other sports? – Ash Sports Media” »
The use of emojis across social media marketing has become increasingly popular over the last several years. They’ve increased the level of creativity brands can explore when producing content, and they support communication online to be more succinct and concise while enhancing the tone-of-voice brands want to express. For that reason, I’ve created a blog…
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