Retro game publisher Atari is releasing 500 limited-edition physical patch packs through DYLI, a new blockchain-powered collectibles marketplace built atop Abstract Chain, a soon-to-launch Ethereum layer-2 scaling network.
The drop marks the iconic gaming pioneer’s latest step into Web3 commerce.
Each pack will include one of seven new Atari patches or two vintage designs from the 1980s, the company announced on X.
The packs are priced at $15 each, with select packs set to contain bonus items such as stickers and gift cards, with one pack featuring a special item signed by Atari founder Nolan Bushnell.
The release builds on Atari’s expanding blockchain-related initiatives, which have seen the company explore various Web3 projects since at least 2018 in a bid to revamp its brand for a 21st-century audience.
“Partner drops will not just be about dropping cool stuff or giving creators the best tools in the biz,” Alex Needelman, founder of DYLI, wrote on X. “They’re about onboarding the next million users.”
The patch collection launches next week, with interested collectors encouraged to sign up ahead of the release.
Why blockchain?
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